你家里养的小狗和网络上养的柴犬梦太郎，你更重视哪个？哪一个更好用来交易？答案不好找，不过唯一可以确定的是，数字收藏市场在蓬勃发展。网络藏品现在大约市值3500万美元，未来十年内还可能发展到数百亿美元，这个市场和实体经济价值相当。Varius Studio有一个目标：它想简化数字对象的创造过程，这样各大品牌都可以重新构思和彻底变革客户体验。该产品的产品经理Ashish Vaid和我们坐下来讨论数字对象的概念，她认为数字对象是一种不可替代代币（NFT），她还和我们分享了为什么个人和企业都应该开始关注这个领域。
Ashish Vaid：简单来说，Varius Studio是一个通过直观的用户界面来创造、管理和发布智能数字对象的平台，这些对象可能是藏品、票据、可赎回资产、礼品等。发布者可以从一系列预设定的对象类型中选择和配置不同的属性、视角（AR, VR等）、和用来控制互动方式和终端用户的行为（放下和选择、共享式、转换式、获得式、稀缺性、可赎回等）。但要创造比较复杂的体验，如游戏化，这个平台还要包含了一个规则引擎和政策系统。最后，这个平台通过一个合约把这些数字对象作为NFT转换成EOS代币并提供一个可植入现有手机应用的钱包。
Ashish Vaid: 平台的想法最初源于2015年的一个简单概念，它认为如果数字对象可以增加现实对象的属性，数字世界和真实世界的界限就会模糊。这就意味着数字对象可能会受到所有制、交易难易程度、真实性的约束；本质上来说，拥有一个数字对象和一个物理实体的差异必须小到可以忽略，但是，因为创造NFT是一个复杂且艰巨的任务，我们就想提供自动化和直观的界面来简化这个过程，这反过来会把数字对象的优点介绍给更广泛的、对科技没有了解的普通人。
Ashish Vaid: 虽然Varius Solutions是一个相对年轻的公司，但是我们的团队是由经验丰富的领导人组成的，他们已经在数字对象这方面做了很多年了。除了我们自己当产品经理以外，我们的CEO Gary Budzinski有30多年的企业高管经验，他曾经供职的公司包括惠普(HP)、计算机科学公司(CSC)、通用汽车(GM)，而我们的工程主管Alistair Farquharson过去十年里在好几个新兴企业中担任过CTO和工程领导。我们的总部设立在加州的威尼斯，整个团队都是受过很好企业管理训练的创业者和经验丰富的技术人才，我们都希望能够通过区块链上智能的数字对象重新构想用户体验。
Ashish Vaid: 我们现在是处在公测阶段，我们希望能够在2019年4月正式上线平台。我们从2018年初开始在做该交互平台，现在我们已经和几大品牌确定了合作伙伴关系，其中就包括喜力和索尼影业，这些合作伙伴都在利用我们的平台做面向消费者的活动，而我们是通过我们的合作伙伴Greenfence Consumer和BlockV帮助建立这些活动的。我们主要通过和各大中介机构达成伙伴关系、以及通过管理咨询服务直接联系品牌这两个方式扩大规模，后者服务的客户是不熟悉数字对象和区块链技术应用，但被我们能够带来的高交互率所震撼的企业。
Ashish Vaid: 数字世界中各种记录很容易被篡改或者遭受黑客攻击，但是区块链让我们把所有权、信任、真实性和稀缺性带到这个世界。人们习惯于把数字媒体当成是免费的商品，以至于人们甚至没有在照片、博客文章、音乐文档中附加价值。我们在做的事情就是重新向虚拟世界介绍稀缺性和真实性的概念，我们相信，区块链技术是这个策略最重要的一环。而EOSIO是一个活跃的项目，这个巨大的开发者社区有助于实现我们想要的规模化结果。
Ashish Vaid: EOS社区给予我们积极的回应。直观的用户界面让他们绕过复杂的基础技术，仅需要几分钟的时间就可以创造数字对象（NFT）。2018年11月，我们在Block.one举办的EOS黑客马拉松旧金山站崭露头角，推出Varius Studio平台。作为产品经理，我向社区展示了我们怎么利用平台把链上藏品推给客户。之后，就有很多人表达他们对项目的兴趣，询问是否能够获得Varius Studio的内测账户。我们也迫不及待想看看当我们能把区块链上的数字对象推给个人、艺术家和企业家的时候，这个世界将会变成怎么样。
-Developer Relations team
Between the real pet puppy you have at home and the virtual shiba inu that lives in your online account, which one do you value more? Which one would you find easier to trade and exchange? These are not easy questions to answer, but if one thing’s for sure, it is that the digital collectibles market is booming. Currently valued at USD 35 million and projected to be worth tens of billions of dollars in the coming decade, collectibles are proving themselves to be no less valuable than their tangible cousins. And Varius Studio is on a mission to make the creation of digital objects a breeze, so that brands can reimagine and revolutionize customer experience. Ashish Vaid, Head of Product at Varius Studio, sits down with us to unpack the concept of digital objects, a form of non-fungible token (NFT), and why individuals and enterprises should start paying attention to it.
How would you describe your project?
Ashish Vaid: In a nutshell, Varius Studio is a platform for the creation, management and publication of smart digital objects such as collectibles, tickets, redeemables, gifts etc. through an intuitive user interface. The publisher can select from a set of pre-made object types and configure different attributes, views (e.g. AR, VR) and behaviors (e.g. drop-and-pick up, shareable, transferable, acquireable, scarce, redeemable) that control how they interact with each other and the end user. To create more complex experiences such as gamification, the platform also includes a rules engine and policy system. Finally, the platform mints the digital objects on EOS as NFTs with an underlying contract, and provides a wallet that can be embedded into existing mobile applications.
Where did your initial idea come from?
Ashish Vaid: The idea for a platform came in 2015 from a simple notion that the digital and physical worlds would blur if digital objects could take on the attributes of physical objects. This implies that digital objects would be subject to concepts of ownership, ease of transfer, and authenticity; essentially, the difference between possessing a digital object and a physical one must be negligible. However, as the creation of NFTs is a complex and arduous task, we came up with the idea of providing the automation and interface to simplify the process, which would in turn introduce the advantages of digital objects to a much wider, non-technical audience.
Can you introduce your team and tell us what makes it special?
Ashish Vaid: While Varius Solutions is a relatively young company, the team comprises experienced leaders who have been working on digital objects for years. Besides myself as Head of Product, our CEO Gary Budzinski has had more than three decades of enterprise executive experience with Hewlett-Packard (HP), Computer Sciences Corporation (CSC) and General Motors (GM), while our Head of Engineering Alistair Farquharson held the roles of CTO and Engineering lead at several startups for over a decade. Based in Venice, California, our entire team are enterprise-trained entrepreneurs and seasoned technologists looking to reimagine customer experiences through smart digital objects on blockchain.
What stage is the project at and what are your plans for scaling up?
Ashish Vaid: We are currently at the end of our Beta release and are looking to officially launch in April 2019. We have been working on the engagement platform since early 2018, and have so far confirmed multiple partnerships with major brands like Heineken and Sony Pictures, all of which are using our platform to run customer-facing campaigns, which we helped implement via our partners Greenfence Consumer and BlockV. We are scaling through a combination of partnerships with agencies and direct-to-brand with a managed consulting service to help customers who are not familiar with the utility of digital objects and blockchain technology, but who are nonetheless impressed by the high engagement rates we have proven to deliver.
Why did you decide to use blockchain technology, and specifically on EOSIO?
Ashish Vaid: Blockchain helps us deliver ownership, trust, authenticity and scarcity to a digital world where records are easily changeable and hackable. People are used to digital media being ‘free’ commodities, so much so that people cease to ascribe value to intellectual property like photos, blog posts, music files etc. What we have set out to do is to re-introduce the concepts of scarcity and authenticity into the virtual world, and we believe that blockchain technology is key to that strategy. EOSIO is a vibrant project with a large developer community that can help us achieve the scale we will require down the line.
How has the EOS Community responded to your project?
Ashish Vaid: The EOS community has responded very positively. People seem to enjoy the intuitive user interface that helps them create digital objects (NFTs) in a matter of minutes without having to deal with the complexity of the underlying technology. In November 2018, we debuted the Varius Studio platform at Block.one’s EOS Global Hackathon in San Francisco. As Head of Product, I demonstrated to the community the ease with which we allow people to make custom on-chain collectibles on the platform. We had many interested people reach out to us afterwards asking to obtain early access to Varius Studio. Ultimately, we are excited to see what the world will create once we make digital objects on blockchain accessible to individuals, artists and entrepreneurs.
Stay tuned to our EOSIO Spotlight series where we’ll highlight some of the truly exceptional projects being built on our platform. If you have a project you’d like to share with us, please email firstname.lastname@example.org.
-Developer Relations team
Block.one is a software company that is producing the EOSIO software as a free, open-source protocol. This software may, among other things, enable those who deploy it to launch a blockchain, or decentralized applications with various features. For more information, please visit https://github.com/eosio. Block.one does not provide financial support to anyone seeking to become a block producer on any version of the EOSIO platform that may be adopted or implemented.
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