联合创始人兼CEO Peter M.Dray告诉Block.one他位于美国怀俄明州的团队想要将健康追踪技术和以激励为基础的社交媒体结合
Peter M.Dray：FITBLOX位于社交媒体用户兑现与确保健康追踪技术安全的交叉点上。FITBLOX dAPP通过为用户提供确保健康追踪技术的途径，并将之与拟真且以激励为基础的社交媒体体验相结合，让用户能自己管理自身数据和内容。我们的dAPP将利用授权股权证明（DPoS）作为加权表决制的基础，这能让内容创造者通过分享有用的内容从社区获得奖励。FITBLOX将为用户提供一个健康及健身产品和内容共栖的市场，为用户创造360°的体验。
Peter M.Dray：2017年，我们刚开始做FIXBLOX时，认为“支付”给用户以激励为基础的奖励，鼓励他们创造和进行内容管理会是未来趋势。我们发现了现在社交媒体app总存在的两个主要问题：安全性和审查制度。同时，我们发现了健康及健身领域的巨大机遇。全球拥有2亿用户，健康类app是发展最快的类别之一。2018年，Under Armour Myfitnesspal违约，曝露了1.5亿用户的个人数据，这让我们相信心怀不轨的操作者想要利用这些数据。这些想法共同引领我们开发FITBLOX，它能让用户跟踪健身目标，与其他用户分享心路历程，并通过展示和进行启发性健康行为获得奖励。
Peter M.Dray：我是Peter M.Dray，任职CEO。Brian Hazan使我们的首席运营官，Brandon Parker是区块链战略师，Peter L. Dray是公司联合创始人。我们是早期采用加密技术的资深团队，我们都对健康、剑身和竞技类体育活动充满热情。我们广泛的跨功能团队成员来自多个领域，包括健康及健身产业资深人员、季节性市场专家、开发人员、贸易人员、投资人员和区块链爱好者。我们相信我们在启动健康及健身品牌上的经验，加之区块链的专业知识和广泛人脉，其中包括专业运动员、健身命人和公司赞助者，这都将我们的团队傲然其中。
Peter M.Dray：我们已经完成了技术堆栈和建筑框架，我们已经构建了开发框架，以及为达到计划前景铺设的开发环境。我们目前还在dApp设计的最初开发阶段，我们正在扩展dApp开发资源，并添加DPoS EOS区块链开发人员。目前，我们计划在2019年第一季度开启内测，并与2019年第二季度开启公测，FITBLOX dApp的GA版本将于2019年下半年发布。
Peter M.Dray：事实上我们延迟了dApp的开发，为了与EOS主网发布协同步调。考虑到dApp设计，EOS是唯一一个能够管理高水平交易的区块链协约，而这是健身/社交类dApp在规模上所需要的。此外，DPoS以及加权表决制功能对我们而言是非常重要的内容。坦白讲，以太坊慢了12 tps，并且太耗费Gas费（以太坊费用），并不适合初始者。EOS提供了基础建设和平台，能赋予FITBLOX累累硕果。
Co-founder and CEO Peter M. Dray tells Block.one about his Wyoming, USA-based team’s vision of combining secure fitness-tracking technology and incentive-based social media
How would you describe your dApp?
Peter M. Dray: FITBLOX is at the intersection of user-monetized social media and secure fitness-tracking technology. The FITBLOX dApp will enable users to control their own data and content by providing access to secure fitness-tracking technology merged with an immersive, incentive-based social media experience. Our dApp will leverage Delegated Proof of Stake (DPoS) as the basis for our stake-weighted voting system, which will enable content creators to be rewarded by the community for sharing useful content. FITBLOX will offer users access to a symbiotic marketplace for Health & Fitness products and content, creating a 360° user experience.
Where did your initial idea come from?
Peter M. Dray: In 2017, when work began on FITBLOX, it was our belief that incentive-based rewards models that “pay” users for creating and curating content were the future. We identified two major problems with existing social media apps: security and censorship. Simultaneously, we identified a huge opportunity in the Health & Fitness sector. With 200 million users globally, fitness apps represented one of the fastest growing categories. The 2018 Under Armour Myfitnesspal breach that exposed the personal data of 150 million users gave credence to our hypothesis that bad actors wanted to exploit this data. The synergy of these concepts led us to develop FITBLOX, which lets users track their fitness goals, share their journey with others, and be rewarded for demonstrating and encouraging inspired healthy behavior.
Can you introduce your team and tell us what makes it special?
Peter M. Dray: I’m Peter M. Dray, our CEO. Brian Hazan is our Chief Operating Officer, Brandon Parker is our Blockchain Strategist, and Peter L. Dray is a co-founder of the company. We’re early-adopting crypto veterans with a shared passion for wellness, health, fitness, and competitive athletics. Our wider, cross-functional team is comprised of Health & Wellness industry veterans, seasoned marketing experts, developers, traders, investors, and blockchain enthusiasts spanning a number of different industries. We believe our experience in launching Health & Wellness brands, paired with our blockchain expertise and expansive network of professional athletes, fitness celebrities and corporate sponsors, distinguishes our team.
What stage is the project at and what are your plans for scaling up?
Peter M. Dray: We’ve completed our technical stack and architecture framework and we’ve built out the development architecture and development environment for our planned roadmap. We’re currently in the initial development stages of our dApp design and we’re in the process of scaling up dApp development resources and adding DPoS EOS blockchain developers. At present, we plan on launching the Alpha in Q1 2019, Beta in Q2 of 2019 and our GA release of the FITBLOX dApp in the second half of 2019.
Why did you decide to use blockchain technology, and specifically EOSIO?
Peter M. Dray: We actually delayed our dApp development to coincide with the EOS mainnet launch. With dApp design in mind, EOS is the only blockchain protocol able to handle the high level of transactions that a fitness/social dApp will demand at scale. Additionally, DPoS and stake-weighted voting functionality are critical components for us. The Ethereum network was, quite frankly, too slow at 12 tps and too costly with gas fees, making it a non-starter. EOS provided the infrastructure and platform to bring FITBLOX to fruition.
How has the EOS Community responded to your project?
Peter M. Dray: We’re humbled by the overwhelmingly positive feedback and support from the EOS community thus far. This high level of community engagement and support was one of the biggest contributing factors leading to our decision to launch our project on the EOSIO blockchain. Many of our team members have been actively engaged in EOS networking events, meetups, and developer groups over the past year. This has helped us to gain valuable insights and overcome challenges with the aid of developers and block producers that have literally reached out to us to lend their services.
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-Developer Relations team